ITV has appointed Viveri Group to provide its new interactive voice response (IVR) and competition management platform, supporting the broadcaster’s high-profile audience competitions across flagship daytime programmes including Good Morning Britain, This Morning, Lorraine and Loose Women.
For many years, ITV’s audience competition services have been delivered via the BT Ride platform, operated by BT Agile Media. With BT Agile Media ceasing these services from 1 December 2025, ITV sought a trusted new technology partner with the scale, experience, and proven capability to manage its extensive competition activity.
Following a detailed review process, ITV selected Viveri Group for its strong track record in the media sector and its robust, high-performance platform. The Viveri solution delivers the resilience and scalability required to handle high volumes of simultaneous calls, while providing ITV’s Interactive Team with advanced tools to efficiently manage multiple competitions across its daytime schedule.
“When seeking a replacement for the BT Ride platform, it was vital that we identified a provider with the right blend of technical capability and industry experience,” said Peter Mossman, Director of Interactive, ITV. “Viveri demonstrated both, and we’re confident they will ensure continuity, quality, and innovation in our IVR competition services.”
Damon Russell, Director and Founding Partner of Viveri Group, commented:
“We are delighted to have been appointed by ITV to deliver our audience engagement platform. ITV’s daytime programmes reach millions of viewers every day, and we look forward to working closely with the ITV Interactive team to support their continued success in creating engaging and rewarding viewer experiences.”
About Viveri Group
Viveri Group is a leading provider of audience engagement and interactive voice response (IVR) platforms, supporting major broadcasters and media organisations across the UK. With decades of experience in media and telecommunications, Viveri’s technology enables seamless, high-volume audience participation through secure, scalable, and resilient systems.
